Curated Style Packs

Hand-picked capsule wardrobes, styled by age and season, ready to wear the moment they arrive.

Swap or Extend

Outgrown or ready for something new? Swap the pack or extend the loan, all in a few taps.

Truly Sustainable

Every piece is pre-loved and rotated with care. Less waste, more childhood.

SHOP THE ROTATION

Featured Style Packs

Considered capsules that grow with them. Wear, love and send back to rotate.
Dusk & Drawn 8-9YR

Dusk & Drawn 8-9YR

Regular price £29.00
Sale price £29.00 Regular price £49.00
Unit price
Considered capsules that grow with them. Wear, love and send back to rotate. Age 8-9yr...
Abstract Play 8-9 YR

Abstract Play 8-9 YR

Regular price £29.00
Sale price £29.00 Regular price £49.00
Unit price
Only 1 left
Considered capsules that grow with them. Wear, love and send back to rotate. Age 8-9yr...
Prairie Belle 11-12YR

Prairie Belle 11-12YR

Regular price £29.00
Sale price £29.00 Regular price £49.00
Unit price
Only 1 left
Considered capsules that grow with them. Wear, love and send back to rotate. Retail value...
Midnight Magic 6-7YR

Midnight Magic 6-7YR

Regular price £29.00
Sale price £29.00 Regular price £49.00
Unit price
Only 1 left
Considered capsules that grow with them. Wear, love and send back to rotate. Retail value...
Morning Mist Newborn

Morning Mist Newborn

Regular price £29.00
Sale price £29.00 Regular price £49.00
Unit price
Only 1 left
Considered capsules that grow with them. Wear, love and send back to rotate. Retail value...
Retro Rambler 8-9yr

Retro Rambler 8-9yr

Regular price £29.00
Sale price £29.00 Regular price £49.00
Unit price
Only 1 left
Considered capsules that grow with them. Wear, love and send back to rotate. Retail value...
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SIMPLE BY DESIGN

How It Works

Choose a Plan

Pick the pack size and frequency that fits your family.

We Curate

A stylist builds a capsule for their age, size and season.

Wear & Love

They live in it: playdates, parties, everyday adventures.

Swap & Rotate

Send it back when they're ready. The next pack is on its way.

£49 £29 / one-time . first 100 members

Plan A Trial Pack

  • A 5-piece trial capsule, styled for your child
  • Free UK delivery and pre-paid returns
  • Swap or keep, no commitment
  • One-time founding member price - save £20
Start with Plan A