Natalia Keet is the founder of The Good Stuff Kids, and a stylist and creative director with over 20 years of experience in kids' fashion. Her work spans major campaigns, editorials & titles incliding Marie Claire, Glamour, Elle, Harper's Bazaar Kids, Mini Boden, Next and Miss Blumarine. She began her career as Fashion Co-ordinator at the launch of Glamour Magazine South Africa.

Working so closely with brands, Natalia saw first-hand the scale of overproduction in children's fashion, and the overwhelm it creates for parents just trying to dress their kids well. The Good Stuff Kids, and the workshops that sit alongside it, are her answer: helping families dress more sustainably, without losing the joy of style.